How to Write a Home Listing That Buyers Will Love
Maybe your family has outgrown the home you currently live in or you are relocating for a new job. Whatever the reason may be, you likely have a home you are currently looking to sell. For most people it is not financially possible to take on two mortgages at one time so in order to buy their new home they must first sell their old home. And we know that there is a lot of competition out there in the housing market so we thought we would give some tips on writing up a home listing that buyers will love.
Tip#1- Less is More
This goes without saying that in certain instances writing less is always better, except a book, that should be long! As much as you would love to tell potential buyers all the great stories and details that make your lovely home so amazing, the home listing should not be that place. As much as you would love to share every detail of your home, buyers will not likely read the whole listing. A good rule of thumb would be to keep your home listing under 250 words. Like any good writer knows, giving small pieces to a great story, or shall we say a listing, will keep the buyers interested and wanting to know more.
Tip #2- Use Bullet Points
Like any buyer looking to buy a specific product they want to know as many details upfront as possible. Naturally readers’ eyes move towards bullet points or highlighted text. A perfect way to make specific or important details stand out in your home listing is to complement the information in your listing with bullet points or Highlights. Notice how you focused right in on that? It works! Here are some bullet points that are important to highlight in your home listing.
- Number of bedrooms/bathrooms
- Square footage
- Location
- Lot size
- School district
Tip# 3- Get to the Point
Does your home have a really awesome backyard with amazing views? Do you live on a quiet cul-de-sac? These are great things you want to put first in your home listing. Most of the time buyers are usually getting alerts when new properties go on the market and their inbox can get flooded so be sure to make your home stand out by adding those important features at the beginning of the listing.
We know you are proud of your home and want to tell its great story but make sure that these are your focus points when you go to write up your home listing. After all this is your home’s first impression to a potential buyer so you want to make it a good one! And don’t forget to contact us when you are ready to buy your new home, we would love to help you out along the way with that too!
